CREATIVE DIRECTOR · STRATEGIST
Jessica
Cats.
Ideas move people.
I design how.
I set the creative direction that connects brand stories, spaces, and digital platforms into experiences people can navigate, feel, and remember.
STRATEGY / SPACE / SEQUENCE / BEHAVIOR
See the work ↗
EXPERIENCE
ARCHITECTURE
ARCHITECTURE
CREATIVE
STRATEGY
STRATEGY
SYSTEMS
THINKING
THINKING
NARRATIVE
DESIGN
DESIGN
AUDIENCE
INSIGHT
INSIGHT
01 / THE PRACTICE
From question
From question
to experience.
Four decisions shape how an idea becomes an experience: what it responds to, how it’s structured, how people encounter it, and what stays with them.
FIG 01 · AN IDEA TAKING SHAPE
EXPERIENCE ARCHITECTURE / 01–04
01
Question.
What needs to change, and for whom?
THE STARTING POINT
02 / SELECTED WORK
Ideas made
Ideas made
tangible.
Selected work across brands, technology, culture, and physical experience.
