Jessica
Cats.
I shape the ideas behind
brand experiences.
I set the strategy and creative direction for environments, events, and digital platforms, aligning multidisciplinary teams around a shared vision and carrying it through to what people see, do, and remember.
Ideas made
tangible.
Selected work across brands, technology, culture, and physical experience.
Making a brand’s first race weekend feel effortless.
I led the strategy for Genesis’s U.S. racing debut, which hosted 24 retailers and VIPs and 10 media guests.
Making an invisible system visible.
I co-led the strategy for a booth that Arctic Wolf called a central hub for conversations at RSAC.
Holding one experience across three sites.
I set the evaluation framework that guided planning across a gallery and two gardens.
From question
to experience.
Four decisions shape how an idea becomes an experience: what it responds to, how it’s structured, how people encounter it, and what stays with them.
Question.
What needs to change, and for whom?